Becoming a Lance Dealer

We Are Seeking Dealers in Your Area!

Thinking of starting your own business? Looking for a new revenue stream for your existing business?

Join a growing dealer network by becoming a Lance Authorized Dealer.


The Strength of Many. The Power of One.

Driving success since 2004

Based in Eastvalle, CA, Lance supports over 200 SYM and Lance dealerships, ensuring that the needs of both driver and dealer are accommodated throughout the sales process.

Every product sold in the U.S. depends upon this extensive network of dedicated professionals who align sales and marketing resources for our dealers nationwide.


An established company with growing popularity and recognition in the scooters market.

We’re proud of our dealer teams working at over 200 SYM and Lance dealerships across North America. As professionals, they work hard to help their customers have the most satisfying, most reliable and enjoyable experience possible.


  • Highest dealer profit margins in the industry
  • Wide range of styles, selections and colors
  • High value high quality machines built by SYM
  • Competitive MSRP
  • Protected territory
  • 99% parts fulfillment
  • 2 years no fuss parts and labor warranty
  • Awesome dealer support with reps on call 7 days/week
  • Strong marketing & advertising campaigns and support
  • Promotions and discount incentives throughout the year to further increase profit
  • Overall fun and supportive team to deal with

We strive to do more

How do we create some of the most reliable and safe products? It starts with our principles and management philosophy. We’re always looking for ways to improve our operations, always challenging ourselves to innovate, always improving each day in everything we do.

Submit Your Dealer Application
Click the button below to submit your Lance Dealer Application: