Privacy Policy

Lance Powersports Inc. collect, use and protect information about our guests. We receive and may store any information you enter on our website or give to our website in any way. This is to help improve the personalization of our services to you by providing better products and special offers. We will not share your information with any vendors, business partners or other organizations except where required to fulfill your order. We may disclose certain appropriate information about you to comply with the law; to protect the rights, property or safety or our website, our users or others. We recognize the importance of protecting privacy where children are involved. We do not knowingly collect personal information from children under the age of 13. If a child has provided our website with personal identifiable information, we ask that the parent or guardian contact us so we can delete the information about the child.

While an order is placed, information including your name, e-mail address, contact information, shipping & billing address, credit card details, customer preference information as well as other similar personal information will be requested. This information is only being used for order processing purpose. The contact information may be used to contact the buyer or merchant banks if we are unable to process an order or credit card transaction successfully.

By using this website, you consent to our use of information that is collected or submitted as described in our online privacy policy. We may change or add to this privacy policy so we encourage you to review our policies periodically.




Information sharing

You can visit our Web Sites without sharing personally identifiable information.  

You can visit our Web Sites without telling us who you are and without revealing any personally identifiable information to learn about Lance Powersports Inc., our product and service information, special offers and promotions.

"Personally identifiable information or personal information" refers to any information that identifies or can be used to contact or locate you such as name, mailing address, phone number, email address, social security number, and account number.  Use of certain features and tools on this Site requires that you provide us with personally identifiable information.  However, you always have the option not to provide personal information by choosing not to use a particular feature.  

We may request personally identifiable information in order to enhance your experience on our web sites.  There are instances where Lance Powersports Inc. requests personally identifiable information to provide the web site visitor a service or correspondence (such as promotions and mailed brochures). This information, such as name, mailing address, email address, type of request and possibly additional information, is collected and stored in a manner appropriate to the nature of the data and is used to fulfill your request. The information you provide is used by Lance Powersports Inc. to improve the services we provide you and to help us promote products and services that are of most interest to you.  The information may be merged with other information Lance Powersports Inc. already knows, such as whether you are an owner of a Lance products.

To use Lance Powersports Inc.'s Internet services, such as the Dealer Locator and brochure requests, we require a certain amount of personally identifying information such as name and address to meet your request.  We may use this information to identify and access data in the existing relationship we have with you to provide you with the requested services.  We may request email addresses as an alternate means of contacting you.

Our websites may not recognize browser based do not track signals.

We collect and use anonymous information

We may gather and store certain anonymous information about your visit, including the name of your Internet Service Provider (ISP), the type of browser and operating systems used to access our site, the date and time you access our site, the website that referred you to us, and the pages you visit (click-through).  This information does not identify you personally.  This information is collected and used to generate statistics, measure site activity, and improve the usefulness of our sites.

Use of cookies

A "cookie" is a small text file or text identifier placed on your computer to assist us in providing customized services.  We use cookies to provide you with a convenience feature to save you time and provide a more personalized experience on our site.  For example, you may log on once during a visit and will be able to access multiple servers without having to log on again and again.  We also use the information for internal research on our user's demographics, interests, and behavior to better understand our visitor's preferences.  We may use cookies provided by ClearTrust, BrowserHawk, Capricorn Encryption, and WebTrends e-commerce software.  You have the ability to accept or decline cookies.

Advertising Campaigns

Some of our sites, use web beacons also called single pixel gifs. Their use helps us determine the effectiveness of our advertising campaigns. Certain gif files are provided by our ad management partner, These files enable AD partner to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. In short, web beacons collect only a limited amount of information including cookies and time and date of viewing and do not contain personally identifiable information. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by going to: Please note this does not opt you out of being served advertising. You will continue to receive generic ads.


Lance Powersports Inc. has reasonable security measures in place to protect your personally identifiable information.  This information is protected while being transmitted through a Secured Sockets Layer (SSL) connection.  Most web pages that display personally identifiable information are encrypted using 128-bit SSL, which is an industry standard.  In addition, we have security procedures and policies in place to safeguard against loss, theft, unauthorized access, destruction, misuse, and modification of this information after we receive it.  However, perfect security does not exist over the internet.


Our web sites may contain links to other sites. However, please be aware that if you access these links you will be leaving our site.  As a result, we encourage users to read the privacy policies of those sites as we are not responsible for their content, links, or privacy procedures.

Specific web site provisions

This section addresses this Site’s unique functionality and offerings specific to particular areas of this Site and serves as a supplement to the General Provisions above.

Financing Tools, Payment Calculators.

You may choose to utilize our financing calculators to get an idea as to how much it may cost you to buy or lease a new or used vehicle. Using this feature will help you determine what you can afford. In doing so, you may provide certain figures such as a trade-in value or an amount owed on your current vehicle to calculate an estimated payment. We do not collect or share any of this information nor is this information personally identifiable.

Request a Brochure.

If you choose to request that we mail you a specific model fact sheet or brochure or a full-line brochure, you will be required to provide us with your name and address. This information may be shared with a third party brochure fulfillment company to process your request. You may also choose to receive additional product information or be contacted by a Lance dealer. If you choose to be contacted by a Lance dealer, we will forward your name, address, and, if provided, your email address to the dealer. You may also choose to provide us with additional information about your current vehicle. Requesting a brochure, being contacted by a dealer, and providing your personal information is your choice.

Email Newsletters.

You may decide that you wish to sign up to receive email newsletters on a particular Lance model and site features or to receive newsletters about all new models, special promotions, and site features. In doing so, we will request that you provide your name and email address. Requesting email newsletters and providing your personal information is your choice.

Policy revisions

If we decide to change our privacy policies and procedures, we will post those changes to this privacy policy so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.  We suggest periodically visiting this page to review our policies and procedures.