Dealer Login

Registered Dealers


Dealer Login Request

The Lance Dealer Portal gives you access to your tech supports PDFs, advertising materials, warranty registrations and more.

If you are already a exisiting Lance dealer, please click the button below to request a dealer login.






Become a Lance Dealer

Success. Profitability. Growth. Satisfaction. These are the benefits you gain by becoming a Lance dealer. You can’t help but succeed when you join a company that has spent more than decades as an industry leader known for developing innovative, superior quality powersports products and for delivering an unsurpassed level of customer satisfaction.

Please click the button below to start your Lance Dealership Application:





The Advantages of Lance Dealer Network

Being a Lance dealer is a very rewarding experience.

If you qualify, you will be part of Lance Powersports. Our people are passionate about delivering the very best powersports products available anywhere.

Our large and continually growing customer base is the best measure of our success. These loyal recreational enthusiasts depend on Lance for all of their powersports action and fun — and our dealers play a prominent role in building this all-important relationship.